I’m sure everyone remembers Friday by Rebecca Black but you probably didn’t know that views for her video spike each and every week on, you’ve guessed it a Friday. Jonah Berger in his book Contagious refers to such an event as a trigger, a stimulus which prompts people to think about related things, in this case Ms Black’s unforgettable 2011 ditty.
This happens a lot with my own band. We write lots of songs whose topics relate to the things in our fans’ lives: the retail stores we all visit, the foods we all eat and drink etc. The idea is that when our fans encounter these things in their everyday lives they think of the song in question and our music. They often send us pictures on social media of the song topics. In summary, these real world triggers help us to market our music and we don’t have to do a thing.
I appreciate this isn’t going to be applicable to everyone but if you write a song about an actor, a location, a public holiday, a household item or even a movie film or TV show your fans will end up thinking of you and your music whenever when they least expect to. It’s something to think about.
Got any questions about this post or how you can better market yourself?