It helps when you are a band/musician if you think about who your ‘typical fan’ is.  In marketing terms a typical customer or customer profile is called a ‘persona’.   You can create this ‘average’ fan profile using data using Facebook Insights (there is a section entitled People – Your Fans), from Twitter Analytics and from your own experience of speaking to fans etc at shows.

A typical fan…yesterday.

I’m in a band and our ‘typical’ or average fan is a 30 year old male from Manchester, England.  He like comedy, music, drinking beer and watching films.

Why is this important to you as a musician?  Well it can help you in a number of ways:

• It helps you think about the type of content this fan will like so you can create stuff which engages them.
• It can help you target your advertising/marketing.  If my typical fan is a 30 year old who likes beer and football I can try marketing to other 30 year old people who like beer and football as they have a strong chance of liking what I do.
• It can help you when creating your merch, you’ll have a better idea of what a ‘typical’ fan would like.

So, sit down with a pen and paper and come up with a description of your typical fan.

Got any questions about this post or how you can better market yourself?

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