It helps when you are a band/musician if you think about who your ‘typical fan’ is. In marketing terms a typical customer or customer profile is called a ‘persona’. You can create this ‘average’ fan profile using data using Facebook Insights (there is a section entitled People – Your Fans), from Twitter Analytics and from your own experience of speaking to fans etc at shows.
I’m in a band and our ‘typical’ or average fan is a 30 year old male from Manchester, England. He like comedy, music, drinking beer and watching films.
Why is this important to you as a musician? Well it can help you in a number of ways:
- It helps you think about the type of content this fan will like so you can create stuff which engages them.
- It can help you target your advertising/marketing. If my typical fan is a 30 year old who likes beer and football I can try marketing to other 30 year old people who like beer and football as they have a strong chance of liking what I do.
- It can help you when creating your merch, you’ll have a better idea of what a ‘typical’ fan would like.
So, sit down with a pen and paper and come up with a description of your typical fan.
Got any questions about this post or how you can better market yourself?