Apologies for the lack of updates, I’m back to releasing my band’s material again.  Whilst it diverts me away from this blog, it does allow me to report back with findings and allow me them to share them with you.  Today, I’m going to talk about Facebook video.

I still see lots of of bands still reticent, reluctant or maybe just plain ignorant to the fact that for maximum exposure their music videos should be uploaded to Facebook.  I think this is because YouTube views are seen as a popularity metric more than Facebook views but musicians fail to see that Facebook provides a better infrastructure to allow your work to be more easily shared and seen. Let me illustrate.

I released a ‘timely’ song and accompanying video last week called Black Friday and uploaded the same video to both Facebook and YouTube.  here are the viewing stats which provide a great example of how views on the two platforms can differ

YouTube achieved 4,318 views

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Facebook achieved 349,623 views
So at the time of posting after abeing online for 7 days it’s 349,623 views on Facebook compared with 4,318 on YouTube.  Not only that, the post has had an astonishing Facebook reach…

Nearly one million people have had this crop upon their Facebook newsfeed timeline.  That’s one way of getting your name out there!

Now, Facebook does hype it’s video views, but stats show that 95,000 Facebook users watched this video all the way to the end, so in this instance as the very least Facebook has been twenty times more successful than YouTube as a viewing platform.

So, there are various reasons why this video and song have been so successful (which I’ll discuss tomorrow) the takeaway tip is if your videos aren’t on Facebook you’re missing out on a huge potential audience.

Got any questions about this post or how you can better market yourself?

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