I came across a poll today which surveyed the habits of UK vinyl buyers.
The format continues to increase in popularity. The research alsoshows:
- People listen to music online first and then buy it on vinyl.
- Nearly 50% of people surveyed who buy vinyl haven’t even played it!
As a DIY artist, what should you take from this? Well, this is a reminder that people will discover and consume your music online (and for free) but they may still pay for it later in a physical format. For those fans, buying vinyl isn’t a means of playing your music, it’s a form of support, a form of ‘symbolic patronage’. It’s their way of saying thanks for making the music. They reward you for your artistry , for reaching out to them on the social networks and they get a nice ‘collectors item’ in return.
If you’ve created great music and used social channels to engage that fan base you stand a good chance of them rewarding you by purchasing a physical product (vinyl, t-shirt etc.).
Get your music online as a freebie ‘loss leader’, engage your fans through social channels and at gigs and make sure your fans have ways to reward you financially whether that’s t-shirts, CDs, vinyl or what have you.
Got any questions about this post or how you can better market yourself?