Going into the recording studio is a great time for bands and musicians, you get an opportunity to be creative and the end product is more new music for you and your fans. Most artists forget that the recording studio is also a great opportunity to create content for marketing that music. Here’s some tips for the next time you find yourself in a recording studio.
Get Live Streaming
Give your future release maximum exposure by setting up a phone in the control room or
tracking area to broadcast record sections of the day for Periscope or Facebook Live.
When Instagramming in the studio make sure that the camera is focussed on yourselves and not on the equipment. As musicians YOU might be interested in the tube microphones, vintage compressors and Genelec monitors but the public generally won’t be. Your fans are interested in your ‘story’, your adventures. Give your fans pictures of yourselves working hard and having fun WITHIN the studio, not merely photos of the gear.
You can still use studio equipment as a talking point for other content. Video your guitarist describing their amp/rig set up. You can interview your producer about the recording process or other matters relating to your sessions.
Don’t Keep Things A Secret
Don’t be too coy about keeping things a secret. Most people wouldn’t think about seeing a film if they haven’t seen a trailer first. Show fans recording takes, snatches of lyric sheets, anything that will pique their interest for the music that will follow.
When filming, make sure that you address the audience and explain what is going on. Think of your phone as a ‘person’ and you are giving that person a window into your world at a very exciting time. Convey that excitement to the person at the other end.
Stagger The Goodies
Don’t use all your content at once. Release some extra content later on during the pre-release period. Don’t forget you can also compile all the footage used into an ‘omnibus’ package some time after release.
Got any questions about this post or how you can better market yourself?