Why Bands Should Create a ‘Twitter Army’

Twitter is a great medium for engaging and interacting with your fans and today I’m asking you to take the next step and create a list of engaged Twitter followers, a ‘Twitter Army’ if you will.

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Today, I’m asking you to create a ‘Twitter Army’ who will execute command on your behalf.

Use a Word or Google doc to create a list of Twitter handles for all the fans who interact and chat regularly with you.  By creating this list, you are creating a mini ‘database’ of hardcore followers who will go that extra mile to help with your marketing.

Make sure you are following these fans on Twitter and using a DM, ask each fan personally for help with a marketing task. So, when you release a video, DM and ask them to retweet it.  If you’re playing a show near them, DM and ask them to tweet about it.  If you Tweet an e-flyer about a tour or a music release….well, you get the idea by now.

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By asking personally, you’ll motivate these fans into action helping to get your message out there which will be more successful than asking a casual fan for a RT.  Say thank you every time they help and the personal 1-2-1 communication these fans get from you should be more than enough payment for their time.



Got any questions about this post or how you can better market yourself?

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