So, our last post on 60SMM discussed a recent survey which highlighted YouTube as the No 1 music destination for fans demonstrating why your music should be hosted on YouTube. We’re now going to look at another finding from that survey which shows that playlists accounted for 31% of total listening time compared to only 22% for albums.
DIY artist and musicians constantly build towards ‘the next album’ however it’s important to know that streaming is changing listening habits. People are turning away from albums towards playlist as they allow people to access a wider variety of music based on a theme. If you are constantly stuck in ‘album’ mode you could become irrelevant to your audience.
Playlists on streaming services are created in house and it’s hard for DIY artists to get their songs on them. Getting reviewed and discussed on the right blogs will help you in that respect. What all DIY artists should be doing is aiding their discovery creating your own playlists on services like Spotify. Here are some examples
Create Themed Playlists Around Your Brand
If you are a hard rocking, hard drinking band, create a ‘party/drink’ themed playlist featuring your best songs on this theme and include lots of other classic songs.
Playlists Around A Mood
If you have a lot of material on Spotify, try creating playlists categorising your songs into appropriate moods eg ‘Relaxing Acoustic’ ‘Weekend Party’ etc.
Find a theme which one or more some of your songs fit into and create a playlist around that. Add some other popular songs that also fit that theme.
Remember to promote the playlist as you would any other music release.
Got any questions about this post or how you can better market yourself?