Whilst websites for film and TV show are now the norm, back in 1996 starwars.com was pretty much the first ‘homebase’ for a movie/move franchise .
George Lucas created the site to as a central hub and home for the Star Wars fan community. It was a place that fans could go for behind the scenes information and videos, to engage in fan forums, for in depth information about the characters and and also for fan exclusives. George knew that in doing so he could create a stronger bond between the fans and the Star Wars universe.
George was a true pioneer in this respect and twenty years later, this is still exactly how your website should be (and by extension your mailing list and social channels).
Your website should be the place your fans turn to for all the extra information that is going to turn them into superfans. Behind the scenes videos, blog posts about how you create your stuff and what it means to be ‘you’ as a musician and performer. Use your website and you social channels to ‘give’ your audience the stuff they need to become bigger fans.
Be like George. Use your website as a space where fans can consume special content and get even closer to you.
Got any questions about this post or how you can better market yourself?