Here’s a photo of me posting a birthday card last week signed by my band to a fan.

Sending a birthday card to a fan is one way of making them an even BIGGER fan!

Next week, my band are hosting a free gig, tickets for which were only available to fans signed up to our mailing list.

Why am I telling you this?  Well, if you want to build a strong cohort of passionate fans who care about you, you have to show them that you care about them.

An associate of mine  recently tweeted film director Paul Feig about his continuing love of Ghostbusters and despite having 2.2 million followers, Feig replied. How much more passionate is Martin going to be now!

If you want your fans to have a stronger connection with you, today’s takeaway tip is be to always be thinking about THEM.

Think how you can service and give value to your fans.  Think about ways of saying thank you for being a supporter of you and your music even if that just means going the extra mile and chatting with them on social media.  Don’t think too much about the costs, think about the long term benefits your actions will bring.

Got any questions about this post or how you can better market yourself?

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