I was reading an article yesterday which boldly predicted that by 2020 Facebook will be entirely focused on video posts. Now is therefore an important time to ask yourself the question ‘Are you using Facebook video enough in your music marketing?’ If you’re not then you’re going to get left behind. Let’s look at three ways you can use videos to market your gigs using video on Facebook
Use Your Phone To Talk To Your Audience
This is probably the best way to get the message out there, just video a message where you ‘talk’ to your fans about your upcoming shows. If you can do it live, you’ll get even better reach. No need for fancy software, just be authentic.
Chantel McGregor has a great, informal rapport with her fans
Here’s another phone video from my own band to sell a gig
Use Apps To Create Video
Apps like Ripl can be used to make simple ‘motion’ adverts featuring an image of your choice and text
Show Your Fans What They’re Missing
If you’ve got good gig footage use that as a visual ‘taster’ of the gig you want to advertise Take a short 30 second or so clip and use it to promote a forthcoming event.
Got any questions about this post or how you can better market yourself?