It’s the weekend so you should have a little more time to devote  to your marketing.  Today we’re watching a video courtesy of the Music Biz Weekly Podcast featuring one of the Godfathers of modern marketing, Seth Godin.

Seth Godin. He’s famous for a reason.

In this video, amongst other things Seth discusses how to make a strong connection with your audience, or as he puts it “People like us, do things like this”.

Watch the YouTube video below:

You can also listen here:

You can also listen on iTunes here.