I’ve always been a firm believer that to have successful branding as a DIY musician your personality and your identity needs to be on display for all to see. The sort of person that you are needs to be evident within your social communications. When it comes to writing songs, the themes that surround your personality, your interests etc need to be addressed in your song topics and the types of songs you write.
The recent arrest of a member of death metal band Cannibal Corpse is a good example of this. A quick glance at their most popular songs give us some indication that their musical output is ‘on point’ in a lot of areas shall we say!
So, in summary your ‘identity’ should be front and centre for all to see: from your social media output right the way through to your song writing.
If people can’t see your identity, how are they ever going to identify with you?
Got any questions about this post or how you can better market yourself?