All independent musicians should have a marketing plan. This is a medium to long term document which outlines your goals and how you are going to obtain them.
It sounds very ‘corporate’ I know but trust me on this. Over at Hypebot, Bobby Borg has listed thirteen essential elements of this plan. You should read the article in full however here’s what I think are the most essential points you should be looking at:
Your vision: Wheere do you want to be in 10 years time.
SWOT Analysis: Strengths, weaknesses, opportunities, threats. This should establish whether you can occupy a specific ‘niche’ and make money from it.
Fan analysis: Who is your ‘most likely’ fan? How old are they? What are their interests? How are you likely to contact them?
Competitor Analysis: Look at their recordings, performances, merch and ‘brand’. What can you learn from what they do well, and what can you learn from what they do badly.
Goals: How many items so you want to sell? How many fans do you want to gain?
Strategies: How are you going to do all this through branding, pricing, promotion, the products you sell etc.
Read the post in full here
Got any questions about this post or how you can better market yourself?