Musicians: YouTube Is The Biggest Platform For Music Discovery (And What You Need To Do About It)
Here’s another reminder that video and YouTube especially has to take priority in your music marketing strategy.
How Musicians Can Use Twitter Lists
Here’s a great little Twitter tip using the underused Lists feature.
An Example Of How NOT To Be Fan Focused
Today I have a real life example of what happens when musicians think more about themselves than their audience.
What Does ‘Adding Value’ Mean For Musicians?
If you are a musician what does ‘adding value’ mean and why is it so important for your music marketing strategy?
Weekend Listen: How To Create A Community Using Facebook Groups
Today’s recommended podcast is all about creating and developing an engaged community using Facebook groups.
The Psychology of Selling For Musicians: Reciprocity
Today’s blog post is all about reciprocity – “you scratch my back and I’ll scratch yours”
The Psychology of Selling For Musicians: Scarcity
Todays selling tip is based upon a natural human instinct: people generally want more of the things there are less of.
