Here are some tips to help promote your events better online.  I’ve linked to some of our earlier articles which explain some of these steps in more detail.

Before The Event

• Create a Facebook event. Facebook events are great as they allow you to include a URL for tickets and tag the venue (which stops you having to type the venue address in etc.).

Facebook events allow you to add all the relevant gig details and provide geographical targeting to fans if needed.

• Plug this event intermittently to all your Facebook fans and also target geographically to those near the venue. Tip: Your tickets should be onsale for 3-4 monthss before the event if at all possible. The longer the run up, the better chance you have of selling more tickets.
• Make sure the event is listed on Songkick, BandsinTown, Bandpage widgets etc.
• Add the gig to the events section of your website, make sure it includes the URL for tickets. Create a new ‘news’ post about the gig also .
• Tweet about the gig. Initially tweet a link to the relevant gig page on your website. As you approach the gig, cut to the chase and link just to the URL where people can buy tickets.

During/On The Day

• Create plenty of visual media on Twitter/Instagram to increase awareness. Include a photo of soundcheck on all social media with stage times for the night.
• Take a picture of the crowd from the stage, meet the fans afterwards and encourage them to take photos too.

After the gig

• Post picture of the crowd, ask fans if they can spot themselves (to create enagagment). Mention your next gig/dates in this post too.

Got any questions about this post or how you can better market yourself?

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