Getting close to other ‘brands’ can be a good way to build your own brand. I’ll show you how,
Analysing your competition is a standard business practice. Why don’t more musicians do it?
Techno pioneer Paul Hartnoll is having some trouble with his current band name. People aren’t quite sure what it is!
Twitter allows you to ‘tag’ an image with up to ten people and it’s something you should be doing. Check it out.
Does your music brand exhibit a ‘personality’? It should do, and here’s why.
Just starting out? Some great tips to help ‘growth hack’ your music career.
A quick and easy way to highlight your best video on Facebook.
Targeting means homing in on just a certain section of your fans. And there’s a good reason for it. Read on.
If you can tap into the reasons why people share online, you can make sure that your content is ‘shareable’. Read on.
I’m going to give you three reasons why you should maybe think about releasing a ‘split’ 7 inch single.