60 Second Music Marketing

Marketing and promotional tips for independent artists and musicians…in 60 seconds or less.

By 60 Second Music Marketing on 15/05/2018

An Example Of How NOT To Be Fan Focused

Today I have a real life example of what happens when musicians think more about themselves than their audience.

By 60 Second Music Marketing on 10/05/2018

What Does ‘Adding Value’ Mean For Musicians?

If you are a musician what does ‘adding value’ mean and why is it so important for your music marketing strategy?

By 60 Second Music Marketing on 06/05/2018

Weekend Listen: How To Create A Community Using Facebook Groups

Today’s recommended podcast is all about creating and developing an engaged community using Facebook groups.

By 60 Second Music Marketing on 03/05/2018

The Psychology of Selling For Musicians: Reciprocity

Today’s blog post is all about reciprocity – “you scratch my back and I’ll scratch yours”

By 60 Second Music Marketing on 01/05/2018

The Psychology of Selling For Musicians: Scarcity

Todays selling tip is based upon a natural human instinct: people generally want more of the things there are less of.

By 60 Second Music Marketing on 26/04/2018

The Psychology of Selling For Musicians: ‘Following The Crowd’

More psychology tips to help with your music marketing. Today – how to use the influence of ‘the crowd’.

By 60 Second Music Marketing on 24/04/2018

The Psychology of Selling For Musicians: Stimilating The Senses

Another in my short series about the psychology of selling for musicians. Today, why we need to stimulate people’s senses

By 60 Second Music Marketing on 22/04/2018

Weekend Listen: Creating Automated Emails For Storytelling

Today’s recommended podcast is all about the benefits of created automated emails for storytelling.

By 60 Second Music Marketing on 20/04/2018

The Psychology of Selling For Musicians: The ‘Why’

The next few posts will be looking at why people buy (to help you sell more stuff). Today we’ll look at explaining the benefits of what you’re selling.

By 60 Second Music Marketing on 17/04/2018

Define Your Musical Purpose With A Mission Statement

Here’s my thoughts on why every musician should have a mission statement

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