60 Second Music Marketing

Marketing and promotional tips for independent artists and musicians…in 60 seconds or less.

By 60 Second Music Marketing on 25/05/2018

Musicians: The Key To Beating Indifference? Be Different!

With so much media out there it can be hard to attract people’s attention, even if the people in question are your own fans. The key is to be different.

By 60 Second Music Marketing on 22/05/2018

Musicians: YouTube Is The Biggest Platform For Music Discovery (And What You Need To Do About It)

Here’s another reminder that video and YouTube especially has to take priority in your music marketing strategy.

By 60 Second Music Marketing on 17/05/2018

How Musicians Can Use Twitter Lists

Here’s a great little Twitter tip using the underused Lists feature.

By 60 Second Music Marketing on 15/05/2018

An Example Of How NOT To Be Fan Focused

Today I have a real life example of what happens when musicians think more about themselves than their audience.

By 60 Second Music Marketing on 10/05/2018

What Does ‘Adding Value’ Mean For Musicians?

If you are a musician what does ‘adding value’ mean and why is it so important for your music marketing strategy?

By 60 Second Music Marketing on 06/05/2018

Weekend Listen: How To Create A Community Using Facebook Groups

Today’s recommended podcast is all about creating and developing an engaged community using Facebook groups.

By 60 Second Music Marketing on 03/05/2018

The Psychology of Selling For Musicians: Reciprocity

Today’s blog post is all about reciprocity – “you scratch my back and I’ll scratch yours”

By 60 Second Music Marketing on 01/05/2018

The Psychology of Selling For Musicians: Scarcity

Todays selling tip is based upon a natural human instinct: people generally want more of the things there are less of.

By 60 Second Music Marketing on 26/04/2018

The Psychology of Selling For Musicians: ‘Following The Crowd’

More psychology tips to help with your music marketing. Today – how to use the influence of ‘the crowd’.

By 60 Second Music Marketing on 24/04/2018

The Psychology of Selling For Musicians: Stimilating The Senses

Another in my short series about the psychology of selling for musicians. Today, why we need to stimulate people’s senses

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