An Example Of How NOT To Be Fan Focused
Today I have a real life example of what happens when musicians think more about themselves than their audience.
What Does ‘Adding Value’ Mean For Musicians?
If you are a musician what does ‘adding value’ mean and why is it so important for your music marketing strategy?
Weekend Listen: How To Create A Community Using Facebook Groups
Today’s recommended podcast is all about creating and developing an engaged community using Facebook groups.
The Psychology of Selling For Musicians: Reciprocity
Today’s blog post is all about reciprocity – “you scratch my back and I’ll scratch yours”
The Psychology of Selling For Musicians: Scarcity
Todays selling tip is based upon a natural human instinct: people generally want more of the things there are less of.
The Psychology of Selling For Musicians: ‘Following The Crowd’
More psychology tips to help with your music marketing. Today – how to use the influence of ‘the crowd’.
The Psychology of Selling For Musicians: Stimilating The Senses
Another in my short series about the psychology of selling for musicians. Today, why we need to stimulate people’s senses
Weekend Listen: Creating Automated Emails For Storytelling
Today’s recommended podcast is all about the benefits of created automated emails for storytelling.
The Psychology of Selling For Musicians: The ‘Why’
The next few posts will be looking at why people buy (to help you sell more stuff). Today we’ll look at explaining the benefits of what you’re selling.
Define Your Musical Purpose With A Mission Statement
Here’s my thoughts on why every musician should have a mission statement
60 Second Music Marketing 